You’ll really only understand California coastal living once you’ve lived it. And once you’re living it, you’ll likely find it hard to exist any other way. Scoring a pad to catch Z’s just a mile east of the 101 has more rewards than sweet sunsets, beach hangs + cute boutiques and coffee shops. It drives home the fact that California beach neighborhoods aren’t just a lifestyle that tourists escape to, but a way of life that many wouldn’t consider trading for anything else.
From casual conversations with strangers to beach hangs with friends. Bike rides, quick bites + belly laughs. These basic, innocent simplicities are somewhat of a mandate and stamp of silent satisfaction for a California summer when you’re living along the coast. Minutes from where the sandy shore meets a salty break, I’ve stepped into this bubble where all day hangs and fun making with friends has become a part of the weekly routine. Chasing dreams and creating space for the community and your friends within it to do so also is the cherry on top.
Somehow, Aloha for People has managed to capture this + weave it into a beautiful web of fabrics that merge California coastal living with cultural influences seen in a favored spot in South American travels. With a conscious effort to create a business with a purpose, co-founder + new formed amigo, Brian Poage’s passion for people and products with a purpose shines through every custom created Hawaiian styled shirt + their newest collaborative T’s + tanks with Groceries Apparel.
If you think any shirt is a shirt, you haven’t sunken into the Aloha for People threads yet. There’s a sense of personal touch with every piece we’ve worn and knowing there was and continues to be actions for people over profits that pours into the business makes every item worth every penny spent. Aloha for People is founded on the mission to create new ways to provide clean water and jobs to people around the world. Although they recently launched and are just getting started, they’ve taken the steps to start mindfully by producing the collection in Los Angeles, USA using fabric hand-woven in Guatemala. Each shirt tells a story that spreads cultural awareness for the country that it is representing. And if you still need a little more coaxing, every shirt sold provides access to clean water for a child in need for two years. This makes Aloha for People more than just shirts, they’re duds threaded with purpose.
Shirts – $75
Tanks + T’s – $35
online at Aloha for People
Every shirt sold provides a child in Guatemala with access to clean water for two years. Aloha for People launched with the free flowing button up shirt + recently teamed up with LA-based Groceries Apparel to bring you these soft, cozy + lightweight tanks. This conscious collaboration supports another locally made, conscious brand and offers an affordable summer appropriate style to expand your Aloha collection and keep you on point. From bike rides to beach hangs, yoga class to lunch to late night drinks. We’ve worn our tanks all around town without hesitation. Made with organic cotton, you can rock the shirt, tank or T in Ocean, Night’s Sky or Earth. If you can’t decide, snag one of each.
Eunique Deeann + Stranded on Land