I’ve worked with, for and behind brands my entire career. Building their identity and cultural outreach. Advocating and shaping this by forming tribes of champions who believe in the products, services + lifestyles of these brands. But, there came a point when I realized that I could no longer ignore the tugging feeling I had associated to consumerism.
Growing up in West Texas, getting outside and finding nature to connect with literally was a journey. The land was flat, the weather was extremely hot or brutally cold, and the vegetation was nearly non-existent outside of manicured lawns and golf courses. I rarely saw animals outside of domestic pets and my connection with water was murky man-made lakes that dried up from drought well before I hit my teenage years. My connection to the impacts of decisions + purchases I was making really didn’t come to the surface until I was living in Miami and began swimming, snorkeling, and sailing in the warm Atlantic waters here.
Going to work day to day pumping out mindless tchotchke to every unaware, eager stranger who would take them and tossing garbage bags full of plastic branded cups and napkins didn’t really effect me for a long time. It was part of the job. The first time I went for a free dive snorkel with my friends, Andres + Jonathan, I really fell in love with the ocean and it’s place in my life. I got a really good look at what’s underneath the surface and something inside me changed. Going back to the shore and seeing bits of trash collected in the seaweed gave me a pain in my gut. A guilt that, I put this here. And this is when I started to slowly shift from mindlessly purchasing, trash tossing and overusing single-use plastics to really begin thinking about where my items were coming from. Who’s making them, what’s their purpose in my life, do I really need this and is there a better, less wasteful option out there.
As a kid, I learned to recycle, re-use, reduce in school. But it didn’t really take effect in my life until I was well into my 20’s. There are a million valid heartbreaking, negative reasons why we should purchase + consume more responsibly. But, I like to focus on the action, the positive and the how can I take actions. Because for me, I have a deep-rooted love for the planet I live on and all the living things that exist here. As humans, and even more, as Americans, we’re blessed and privileged with the rights and freedom and for most, financial means to make conscious decisions and positive impacts on everything we touch. So why not choose the better options?
My belief is that every change starts with one small action. Change doesn’t happen overnight and it doesn’t happen by waiting for someone else to solve the biggest problems. It begins with small conversations, little changes in behavior and daily choices of how you decide to engage the world you’re living in. So, I invite you to join us in, if you have not already started, to begin making decisions, taking actions for change.
By making the decision to open a shop, we’ve taken the responsibility to make this a place that is home for brands, goods + gear that will help consumers choose wiser when purchasing. The items we choose to showcase, the collaborations we create for purchase + the brands we’re working with have taken a vow of responsibility to sell more consciously.
Purchasing is the most important and impactful decisions we have the opportunity to make. With each decision, we have the chance to change the ways of the world we’re living in. Convenience, price or availability shouldn’t dictate spending. Makin a minimal impact on the environment, fighting for fair wages, equal + empowering rights, creating local jobs and using the most natural products should.
If you believe this too, all it takes is one decision at a time to transform how and where you’re spending your dollars and the impacts you’re making on the world we’re all living in.
Stranded on Land